BRODY Professional Development RSS feed

Killer Sales Presentations

Last week, I spoke for the Philadelphia Business Journal. They were doing a Sales Boot Camp. My topic was “Killer Sales Presentations.” Before discussing the 10 reasons that sales presentations fail … and how to avoid them, I first gave a series of sales presentation principles for people to keep in mind.

Here are the first 6 (of 12) … in no particular order:

·People like to buy, but they don’t want to be sold.

·People do business with those they like and trust.

·People do things for their own reasons, not yours.

·People make decisions with their hearts, and justify them with their heads.

(If you don’t believe me, think about the person you married or the house you bought. Logical or emotional?)

·The only way to change peoples’ minds is to help keep them open.

(In other words, don’t hit them with ideas that are hard for them to accept.

·Features tell; benefits sell. Spend your time explaining how the feature helps to solve the customer’s problem.

How are you doing with all of these? Next time, I’ll give you the rest of the principles, and discuss the 10 reasons that sales presentations fail. Keep in mind – we are always selling … if not products or services, our ideas and credibility.

Technical Presentations Don�t Have to Be Tricky: Keep Them Simple for Success

The definition of genius is to make the complicated simple. Of course, that isn’t really the definition. But, it is an ability that goes a long way as a leader -- and also when presenting information.

We live in a complex and technical world. People need to understand what is going on around them. If you can present complex or technical ideas in a clear manner, you will become invaluable to your organization.

How can you do this? As always, know your audience. What is important to them? How deep do need to go?

The goal isn’t to show them how smart you are, but make them feel smart so they are open to your ideas.

Make sure you break down your ideas into manageable pieces. By doing so, you make the ideas easier to digest and your audience doesn’t struggle to grasp your message.

Be sure you are using lingo that everyone understands. Jargon and acronyms are a sure way to confuse your audience. You can use figures of speech (analogies, metaphors and similes) to explain your ideas. Remember to paint the picture, and tell the story.

Complicated and technical topics don’t have to be overwhelming. Just keep in mind this mantra: Make the complicated simple.

Corporate Climate Primed for Training & Development: Time to Start Spending Now!

From all I am reading, corporate profits are increasing, and corporate spending continues to decline. Given the overspending environment we had in the ‘90s, and early ‘00s, this is and understandable trend. But is this long-term thinking?

Where should money be spent if we are looking to the future? I suggest two primary areas:

1) Hire expertise. Look for qualified individuals who can excel in the new business environment. This means employees who have diverse backgrounds and understand the importance of building relationships -- and, of course, people who are able to communicate well.

2) Have offerings that retain and engage current employees. What does this mean? Of course, money is always nice, but it isn’t the only option. Training and career development programs are critical. What knowledge and skills do your current employees need in order to excel? Although web-based training is less costly, it won’t replace the power of face to face. In times like these, the ability to build relationships helps the bottom line. Period.

We are seeing some of the most successful companies realize this, and are, therefore, increasing their training budgets. Given that this is the new “normal,” companies can’t continue to wait and see what happens and still maintain the necessary edge. It’s time to start spending, so you can measure the return!

Don�t Get Lost in the �Twitterverse� or Facebook Fan pages: Face-to-Face Communication Still Key for Effective Networking

You can tweet, blog, and update your status on Facebook and LinkedIn – there all good ways to connect with people ... past, present and future. However, let’s not assume that this “cyber connecting” will negate or replace the importance of face-to-face networking.

Unfortunately, with the increasing popularity and use of social networking sites, people are forgetting the fine art of networking.

Let me give you five pointers to ensure this doesn’t happen to you:

1) Remember, networking isn’t an event, it’s a process. You have the opportunity to meet people everywhere, every day. So be open and look for such opportunities whatever you’re doing.

2) Pay attention to how you come across to others. Some considerations – smile, be well groomed, and remember the importance of a good handshake.

3) Prepare your self-introduction. What do you say about yourself; what do you want people to know about you.

4) Be interested in others. The more you find out about others, the smarter you “look” to them in conversation.

5) Follow up. Remember to move from contact to connection. Keep in touch. Always look for ways to help your networking contacts.

Social networking is important, but it should never replace – nor come at the expense of – face-to-face connections.

The Squeaky Speaker Voice Doesn�t Get any Audience �Grease�

What if your voice squeaks during a crucial presentation? We know it’s not a second shot of puberty kicking in.

Typically, a speaker whose voice squeaks when he or she presents is breathing improperly – a condition often brought on by nerves.

What a surprise, a speaker who’s nervous! Yes, we all get butterflies from time to time.

But, it’s important for speakers to eliminate these squeaky moments, because they will …

ü sound more credible and confident

ü be easier to listen to (reducing the audience “zone out” factor)

ü be taken more seriously

So, how do you eliminate these squeaks and calm your nerves?

One way to control this obvious symptom of stage fright is to learn to breathe from your diaphragm.

Below are some steps for proper abdominal breathing. You can do them right before you get up to speak.

1) Sit upright in a chair, and place both feet flat on the floor.

2) Rest your hands in your lap.

3) Take a deep breath through the nose, while extending your stomach. Push your stomach out as the air comes into and fills your lungs. Your shoulders can rise, and may possibly go back a bit.

4) Place one hand on your chest, and the other on your abdomen. Which hand rises more? If it’s the hand on your abdomen, you are breathing properly.

5) If NOT, pull your breath deeper into your lungs. Once your lungs are full, hold the air to a count of six and then let it escape from your nose.

6) Repeat, taking each deep breath slowly through the nose.

7) Do this 10 times.

We are all born with vocal chords – some are longer and wider than others. It’s possible to modulate your voice so it’s a help not a hindrance when you present.

4 Techniques for Speakers to Diffuse Hostile Questions

Just in case during your next presentation you get some hostile questions, here are four techniques you can use to diffuse the situation and emerge unscathed – helping to secure a successful presentation from start to finish.

· The Art of the Spin – when paraphrasing the hostile question, turn it around. “The real question you need to be asking is ….” Or, “You’re asking about the investment (never say “price” or “cost”) … it is only XX. And, when you consider XX, it is really priceless.”

· Leave Your “But” Out – You can acknowledge the person’s concern or point, then say, “and this is why we did that” – as opposed to saying, “Yes; that happened, but ….” The word “but” negates everything that you said before it. Use “and” instead of “but” – in other words, leave your but out of every argument!

· Handling the Hot Potato – When challenged, don’t reply by immediately defending your point of view. Instead say, “Where did your information come from?” Or, “What part of my material do you disagree with?” In other words, throw the “hot potato” back at the questioner for further explanation before defending yourself.

· The VIPP – When the other person is visibly upset or angry, don’t even try to be rational in the beginning – that only escalates things. Instead, try the VIPP approach:

V – Let the person Vent.

I – Make an “I” statement like, “I hear what you’re saying ….”Paraphrase what the person has said, and take a stab at how he or she is feeling about the issue.

These first two steps typically ensure that the other person believes you have truly heard what he or she just said, and understand his or her feelings about the topic. At this point, you are able to appeal to reason.

P – Probe. Ask questions to get more information, so you understand logically what the real issues are.

P -- Problem solve. Now you can problem solve, or you can refute the question based on the evidence and logic, not emotion.

Speakers should always anticipate what the challenging questions could be, so they can prepare not only their responses, but also in many cases, include the information within the actual presentation. Remember, the best defense is a good offense!

Presentation Skills Q & A Pointer: Effectively Control Stage Hogs

Today, I was teaching a presentation skills training program. Participants were most interested in how to handle an audience member who is a “stage hog.”

This type of speaking situation often occurs internally with an organization – people that can be considered stage hogs are well-known for their annoying behavior, and are typically not people with power. They are the people who like to be heard, like to interrupt, and have a need to be noticed.

The best way to deal with stage hogs is to connect with them in advance (via phone/face-to-face/e-mail). Let them know that you look forward to the upcoming presentation, and say, “You always have an interesting approach to things. I’ll be talking about XXXX. What are your thoughts?”

Let them respond and be attentive -- after all, you are picking their brains and feeding their egos! Then, say, “You have been very helpful. During the presentation, I want to answer the questions myself -- you understand that, don’t you?” Of course, they will say, “Yes.” Then, quickly add, “If, however, anyone asks about XXXX, can I call on you?” You have now narrowed their area for being noticed. At the actual presentation, you can say to the audience, “I will be taking questions (throughout the presentation, at the end, etc.). If anyone has a question about XXX, John will be answering them.”

Since people probably don’t want to hear from John, because he’s a stage hog, they most likely won’t ask any questions – or at least if they do, they know John will respond.

If you think about it, this is how politicians deal with the dissenters in their audiences. They do their real work behind the scenes. Being preemptive with the stage hog is a good technique.

Next week, I’ll share more ideas about how to deal with difficult audience members. Until then, feel free to share some of your best practices for coping with “stage hogs” during a presentation.

BRODY's at The Society of Pharmaceutical and Biotech Trainers (SPBT) 2010 Conference

Come and visit Donna Eldridge and Amy Glass at booth #414!!!!

SPBT 2010 Conference & Tradeshow

Gaylord Convention Ctr. in Kissimmee,FL

You Can�t Ace the Q & A If There Aren�t Any Questions

I blogged about the ABCs of the Q & A. As I said, handling the question-and-answer session is a critical component of successful presentations. But, you can’t master this aspect of public speaking if you can hear a pin drop when you or the moderator ask if there are any questions.

Just yesterday, I was asked by a presenter I was coaching, “How can I get people to ask questions? No one ever seems to want to ask me any after my presentations.” It wasn’t hard to understand why. This person had his arms crossed during most of his presentation, didn’t make eye contact, had a scowl on his face, and he spoke at warp speed.

Here are my top 8 strategies for ensuring that you receive questions from audience members:

·Early on in your presentation, let the audience know that you will be taking questions and when – it could be throughout, at breaking points, or at the end. You decide.

·When you do open for questions, watch your visual presentation – do you look receptive and interested? Be sure to look at your audience members and not at your notes or slides. Open up your gestures. Walk towards people. Have a pleasant expression, and avoid rolling your eyes or sighing as if to say, “That was a stupid question.”

·When asking for questions, be assumptive. Say, “Who wants to open with the first question?” Or, “What questions do you have?” Note, I didn’t say, “Do you have any questions?”

·Once you’ve asked for questions, be comfortable with silence. Give people time to think about what types of questions they may want to ask. You may feel like they’re staring at you. But the reality is that most people are deciding what to ask, or whether to ask a question. So, give them time.

·If no one asks a question, then you need to revert to your previously prepared sample questions. You can introduce these by saying, “When I first learned this, I wondered…” Or, “A question I’m frequently asked is …”

·Avoid grading or judging any question. In other words, don’t say, “That’s a good question.” If you compliment some questions and not others, it comes across as judgmental. If you compliment all, it sounds perfunctory.

·Never embarrass the questioner. When you say things like, “I covered that in my presentation,” or, “As I said before …,” not only will it discourage the person who asked, but most likely the rest of the group as well. Just answer the question, or take it off line if it doesn’t relate.

·When answering any questions, make your reply brief. Long answers discourage more questions.

Since having questions asked is an essential part of any effective business presentation – giving presenters a chance to clarify and expand on their ideas – successful speakers need effective techniques to encourage them. I’d love to hear from presenters if they have any other techniques that have worked well for them. I’ll share best practices.

My Free Accountability Presentation at VirtualU on May 18

It’s fair to say that we’re entering a brave new world in lots of ways. One has to do with the shift in how training is being delivered – or at least supplemented. There is no doubt that webinars have a place in the training mix of modalities. In fact, BRODY Professional Development delivers them quite often.

We also do webinars in advance of an instructor-led, face-to-face training program. By doing this, we can cut the lecture part of the program and focus on application and hands-on practice of the skills – not to mention coach participants through a process.

Webinar platforms have greatly improved in recent years, to allow polling, quizzes, and other types of interaction. Yet, if you are like me, you still find this format a bit boring, too easy to let yourself multi-task while attending one.

BRODY has been exploring alternatives to the standard webinar for training. Our search has led us to Digitell’s VirtualU platform – a 3D virtual universe where participants create an avatar to navigate the learning experience in virtual auditoriums and lecture halls. Participants can chat via text messages, live Twitter feeds, and via a VOIP sound connection.

VirtualU is a lot like the virtual universe, SecondLife, where I once delivered an informal “fireside chat” about one of my books to an all-female audience of varied professionals.

Mark your calendar. Tuesday, May 18 at 3 pm ET, I’ll be on Virtual U delivering my presentation “Accountability: 5 Keys to Manage Success (Yours & Others).”

So, join my VirtualU avatar – who looks a lot better than I do – as I discuss the topic of accountability.

The good news is that it’s not too late to register, and the price is right – FREE.

If you’re interested in learning more about exciting, new training and development platform – and receiving some useful content – sign up today!

Kenexa�s Rudy Karsan Agrees: Effective Communication Reaches Your Audience

I recently read an interview with Rudy Karsan, Co-Founder, Chairman and CEO of Kenexa, which appeared in the April 2010 issue of Smart Business Philadelphia. He was talking about leadership and communication. Karsan said, “The single biggest mistake I see leaders making is that they view communication as a one-way street. When you are talking or writing, the question that people ask themselves is, ‘How can I say this in the best possible way?’ But, if you replace the question with, ‘How can the recipient hear this in the most effective way?’ you might have a different answer.”

He further stated, “All communication is driven by two things: a rational component and an emotional component. If you can attach both components in a bandwith that is tied into the receiver, who is receiving information in a manner that is most effective and efficient for them, then you are the most successful.” I love it! It’s just what I focus on when I coach leaders within organizations. When we do our training around presentation skills, we say that speaking needs to be audience-centered to be successful. What are some things to keep in mind in the communication process?

· What’s in it for the listener?

· How does this person take in information?

· What are the trigger words that will impact this person positively or negatively?

· What words need to be clarified?

· What tone is best to use?

· How can I initiate questions and conversation?

These are all important questions to remember -- presentation skills/behaviors that be learned. My hat is off to Rudy Karsan, and to Kenexa. No wonder it is a successful company!

Greeting Card Conundrum: Is It Proper to Send Paper or Electronic?

Mother’s Day is approaching – a great time for the greeting card companies. Granted, there are eCards for everything, but are they valued the same way? The answer I’ve gotten is mixed. According to the Greeting Card Association, more than 7 billion paper cards were bought last year – even though eCards are readily available (and much cheaper, even free in some cases).

So, what is the etiquette of card sending?

For birthdays, either type of card will work – and if you forget, it’s quicker to send an eCard. Congratulations for a new job, etc., can be either type of card, too. When it comes to expressing sympathy, celebrating anniversaries, or recognizing this upcoming Mother’s Day, however, my suggestion is to spring for the traditional paper card. If you don’t want to spend the money, nothing beats a handwritten note. I realize that I may sound like a dinosaur in this age of electronic communication, but sometimes, you just can’t beat the old-fashioned approach.

The Power of Presence � It Can Be Learned & Shared

For many of us, the ability to shake hands, look someone in the eye, stand tall, and at least appear confident is second nature. But, many people feel they haven’t earned the right to appear this way – owning their achievements and exude confidence. How sad is that?

I remember teaching a networking program at a bank several years ago. When I asked what each person’s objective was, one said, “To walk into a room as confidently as you do.” I responded to her, “How do you know how confident I am? You only know what you see, not what I am feeling.”

This same hesitance and uncertainty was evident yesterday, as I volunteered to speak at an afterschool program in an underprivileged neighborhood. My goal was to give these 13- to 18-year-old students the confidence to shake my hand, look me in the eye, and state their point of view. It wasn’t an easy task.

Who can you help today? Who can you help unleash their own personal power? It is a gift that will have major payoff. Think about it.

Manners Do Matter -- in Life & Work � So, Improve Them

Do good manners still matter in our high tech, fast-paced business casual environment? Resoundingly, yes! Impressions and relationships are based on behavior.

A smile, a good hand shake, proper grooming, introducing others, putting people at ease, and using technology wisely all are not rocket science. But, knowing the proper protocols and understanding the impact, requires caring about and considering others.

Etiquette (we refer to it as professional savvy) is based on logic, kindness and efficiency. Granted, as little as 10 years ago, we weren’t teaching cell phone etiquette, and about 15 years ago, business casual wardrobe policies were unheard of. Making others feel comfortable never has been been – or will be -- out of style.

I always loved the quote that goes something like this, “Those who know, know, and those who don’t know, don’t even know they don’t know.” Since impressions are made in a blink of an eye, it’s good to know the “rules” and to pay attention to how we treat others.

Minding your manners isn’t just some old fashioned advice that you get from your grandparents … it’s something to take into account daily in work and life. Manners – though constantly evolving -- really do matter!

Intention & Focus Critical, But Then Take Action Too!

I am starting to prepare a presentation to be delivered this summer at a Foundation Event at the National Speakers Association Convention. Topic: “Getting Business in These Challenging Times.” Of course, I have my ideas, but decided to tap the collective wisdom of colleagues and friends in the speaking industry.

One said, “I think about money – really think about it, and I seem to get a booking for a presentation.” He was dead serious.

At first, I laughed, then I began to think: focus, intention, putting what you want out into the universe, what you think about, you make happen.I’m not laughing so much now. Instead, I am thinking about … I do believe that intention and focus are critical. It’s part of a visualization process. Of course, taking action usually expedites things.

What do you need to focus on? I’d love to hear about the results. Maybe I will focus on you responding to me. I also would welcome ideas regarding getting business. The Foundation is a worthwhile cause, and the ideas could help a lot of people.

�Relentless Exploration� � How a Speaker's Message Can Resonate & Reach Audience Members

During a long flight, I was catching up on my reading, and came across an interesting article in Newsweek (March 29, 2010) by Jon Meacham. The article was about Bill Clinton�s comments regarding President Obama�s oratory, and what he needed to do to be better understood.

The phrase that former President Clinton said that struck me was �relentless exploration.� He also said, ��if you explain something to me, even if I don�t entirely understand it, even if I don�t agree with you, you have nevertheless honored me.�

As an executive coach in presentation skills and Hall of Fame professional speaker, this sentiment really resonated with me. If people don�t understand what a speaker says, how do they make good decisions? What gets in the way of understanding?

� Acronyms, jargon and buzz words
� Bombastic vocabulary
� Long sentences
� Mounds of data and statistics that go in circles and aren�t interpreted properly, or in the right context
� Eloquence without substance

Meacham�s (now adopted by me!) four rules to get your point across � and maybe even buy in for your ideas are:

1. �Explain relentlessly.�
2. Create a vision � �tell us how what you are saying will lead us to a better place, and describe the place.�
3. �Assume nothing;
4. Repeat yourself until you are numb.�

Only after you do all of these techniques, he said, the message may begin to sink in.

Meacham also reinforces the �15- to 20-word test� when answering questions. If you can�t answer questions in 15 to 20 words, you aren�t going to get through to your audience members.

These presentation skills rules of thumb aren�t just relevant to presidents. We can all apply them in any presentation that we deliver � to better connect with our audiences and achieve �buy in� and action for our messages.

Fixing the �Freeze� -- Effective Strategies for Making Sales Cold Calls

At BRODY Professional Development, we work with salespeople all the time – helping them improve their ability to effectively present and listen, and to ask questions to further engage and connect with their audiences. We don’t help people with cold calling – perhaps it’s my own making-the-call-related reluctance. The good news is that I have found the “cure.”

It’s a book by Art Sobczak called Smart Calling: Eliminate the Fear, Failure and Rejection from Cold Calling.

You will find out how to get the prospect’s interest in 20 seconds, turn around buyer resistance, get the gatekeeper on your side, and, perhaps most important of all -- stay motivated. Wow! I’m buying this for everyone on my staff – and so should you! The book is less than $15 at Amazon.

Mastermind Groups: Invaluable Colleagues as Consultants & Much More

If two heads are better than one, as the old adage says, what will four to five heads create? Synergy, ideas, creativity.

That’s what happens each time I meet with one of my two mastermind groups. I come with problems, and walk away with a myriad of possible solutions. Ultimately, I am accountable for the results, but I find that I (and most mere mortals), can get lost in the details or only have “silo” thinking.

What I also love about my groups is that they help me to think differently – to be creative and sometimes more honest with myself. My family, friends, and employees are too “close” to some of the issues to be able to help me see things clearly. My mastermind buddies have a different perspective, and know that even if it is something I don’t want to hear, or face, it is critical that I do so.

I am lucky to have these people in my life. Have you ever thought about creating your own mastermind group? If you want more details and ideas on how to do so, drop me an e-mail, and I will answer your questions.

A Look At Leadership: Interpersonal Communication Still Key

If you Google the phrase “leadership, definition”, you will see more than 81,500 entries. Obviously, there isn’t one universally accepted definition for leadership, and clearly, there isn’t one right way to lead. So, is investing in leadership development still important in our age of cutbacks and shrinking budgets? Yes.

Paula Ketter, editor of T+D magazine, reminded readers of her March 2010 column that “experts agree enlightened leadership begets engaged employees.” She suggests we do it right and look at what’s missing to help corporations:

Ketter stated, also in her March 2010 column, “Leadership development should be created around an organization’s culture and should mirror the values and the goals of that culture.”

She also said, “High potentials tend to have the business and technical skills needed to create successful organizational strategy, but many are lacking the interpersonal skills to motivate employees and communicate effectively.”

What so often is described as “soft skills” are the very things that are critical for moving an organization and driving hard results. What are you doing for yourself and for your employees to enhance your interpersonal and communication skills?

There are many free tips and techniques on our website www.brodypro.com that will help you communicate with clarity and conviction. Give us a call today and we can craft a communication solution for you and your team.

An �Achievers Circle� Weekend Can Build Your Business

Are you looking for ways to build your business? I have a solution – join my mastermind group colleague Mark LeBlanc at one of his Achievers Circle weekends. He will help you grow your business and put more money in your pocket.

March 8 � Bill Lee�s Book Can Help You Manage Well

Doing your job well, whether it is sales or being on the plant floor, doesn’t translate into being a good manager. Managing others is a different skill set – one fraught with roadblocks and potholes. The book 30 Ways Managers Shoot Themselves in the Foot by my mastermind colleague Bill Lee, is a great read – for first time and veteran managers. Bill’s book is filled with actionable ideas. Once you’ve read it, let me know what you think. Click here for a summary of the 30 chapters.

March 8 - A Journey Worth Taking, to Revolutionize Your Life & Career

If for any reason you are feeling depressed, unmotivated, or unfulfilled, I have the “cure” – no, it’s not a drug. It’s not even eating chocolate. It’s attending a “Journey” with my mastermind group friend Dr. Alan Zimmerman. He is an expert on motivation, attitude and performance. Click here to get more information on his 12 keys to success that will revolutionize your life and your career. You won’t be disappointed.

March 4 � Training�s Not Dead Yet; It�s Still a Valuable Investment

Has training died? This past week, I got an e-mail that Nielsen Company decided to cease operations of Training magazine and Training magazine Events, responsible for producing the annual Training Leadership Summit, Training Conference & Expo, and other meetings. Aside from ASTD, these were some of the biggest training gatherings in the United States, maybe even the world. How sad is this? In a word: Very. What does this mean?

No one needs training?

No one values training?

No one wants to invest time or dollars in training?

How short-sighted is this mindset? Again, in a word: Very. No matter how enamored we may be with tweeting, texting and blogging, none of it ever replaces skills practice, interaction with people and feedback. Fear seems to be the operative word -- fear of being fired, fear of spending money, fear of investing in our employees, so people are stuck. We can all learn a lot from the attitude and example that Olympians set during the recent Winter Games – which was the very opposite mentality: Push yourself, take a risk, go a little out of control, and recognize the need in some cases for yet more training and coaching. How else can we get the best from people? Clearly, I have a vested interest in the world of training. But, so should you!

Feb 22 � Olympic Athletes & Presenters: What It Takes for Platform Success

Have you been watching the Olympics? I’m skiing in Stowe, Vermont, this week, and have been glued to the TV every night. I’ve been watching the events (not just skiing), and listening to the “back stories” of the athletes. It’s amazing what these Olympic athletes have done to earn a place on the team, and sometimes the medals podium.

Key words that come to my mind are:

Dedication

Focus

Passion

Practice

Granted, these athletes have talent – but, so do lots of other people in their respective sports. Is this so different from winners and others who excel from any other areas of life? For example, a musician, an actor, a singer, a dancer, a business professional? All of these professions also require dedication, focus, passion and practice – if those in these fields are going to make it and succeed. Why then do businesspeople assume that they can “wing” a presentation? Knowing the subject isn’t the same as speaking about it. Giving a winning presentation requires much more. Standing on the podium means many things. There’s a lot that speakers can learn from Olympic athletes.

February 15 � A Presentation Is Not Over �Til You Ace the Q & A

Have you noticed how many good presentations fall flat during the Q & A? It’s one thing to craft and deliver an effective presentation, but what comes next is often more critical. The question-and-answer session gives audience members (whether one or many) a chance to get their questions answered and to exchange ideas. Here are four main guidelines to consider:

Anticipate what the worst (and best) questions could be. Be prepared just in case for both!

Practice a Q & A session with friends, family or colleagues. Keep your answers short. Long answers can get a speaker in trouble, not to mention bore audience members.

If it’s a team presentation, work as a team. Make sure you are on the same page. Take turns answering various questions.

If you don’t know the answer, write the question down, and tell the person you’ll get back with a response – and then do so! No need to apologize or get defensive.

When the questions have stopped, or time is up, it’s time to conclude. Don’t make the mistake of giving a simple “thank you” and walking away. Revert to your closing statement, or talk about next steps. Your closing should not be lengthy, but it should wrap things up neatly, and end on a positive note.

February 8, 2010 � Watch Your Words When Presenting

Recently, White House Chief of Staff Rahm Emanuel used the word "retarded" during a closed-door strategy session. And, radio personality Rush Limbaugh used the term again in discussing Mr. Emanuel’s statement.

This has created enormous outrage in both the political and mental health circles. Mr. Emanuel apologized last week to a group of advocates for using the term. His comments were originally spotlighted after former Alaskan Governor Sarah Palin called for Emanuel to be fired in a Facebook post. Palin’s son has Downs Syndrome.

Although the intended messages from both men may not have been said in a derogatory manner against mentally challenged individuals, clearly the message was perceived that way.

How important is your word choice in a conversation during a presentation … in a word, VERY!

Choose your words carefully; they matter. You never know who may be listening, or how they interpret what you’re saying. No matter what type of presentation you are giving, and no matter who the audience is, you always want to avoid slang and inappropriate language.

In Mr. Emanuel’s case, whether it was meant as a slur or not, it doesn’t matter. The lesson may be learned, but his reputation was definitely tarnished.

When it Comes to the Image You Present, You�re Always on �Candid Camera�

Smile. You’re on candid camera.

Today, deep in thought while waiting for the bagel I ordered to be toasted, I heard the cashier say, “Smile. It will make your day go better.”

Once I realized that she was talking to me, I turned to look at her. She said, “I don’t know what you were thinking about, but it didn’t look good.”

Wow!

What feedback.

So often, when we know we are being observed, we pay attention to the nonverbal signals we send out – especially during critical presentations we deliver. But, the reality is that we are always presenting ourselves – even at the bagel shop!

What is the image you want to create?

How do you present yourself every day in every situation?

Smile. You are on candid camera.

The Power of a Vacation: Get Recharged & Ready to Forge On

This week, I am on vacation – at a spa in Mexico.

I tell you that because I am a real believer in taking R & R.

It’s hard with fewer staff, doing more with less, and feeling the stress of the economy.

But, the reality is our bodies and minds can burn out.

With some time off, we can develop perspective, and insights that can ultimately be helpful at work and at home.

Treat yourself well – you only have one life.

Hasta la vista!

Dr. Martin Luther King Jr. Day � A Reminder How Effective Presentations Motivate People

Today is Dr. Martin Luther King Jr. day. On the news this morning, I once again heard part of his well-known “I Have A Dream” speech.

The eloquence, the poignancy, the cadence, and rhythm are still astounding to me this day.

He was a true motivator.

You may listen, and think, “That type of presentation won’t work in my environment.”

I challenge this mentality, and suggest all presenters need to ask, “Are there elements that I could use?”

Dr. Martin Luther King Jr. used alliteration. In one sentence, he said, “Character, confidence and courage.” Isn’t this something that you, too, could say when speaking about leadership?

Ask yourself this question: “What else could I be saying to others, to be more inspiring on a daily basis?”

I find that by studying the great orators – be it classic (Aristotle) or modern (Dr. Martin Luther King Jr.), there are many lessons to be learned.

Perhaps on some level, we can all raise the bar.

Being Easy to Work With: A Concept That Isn�t Hard to Execute

I’ve been looking for ways over the past 6 months to economize – both in my business and personally. It’s amazing what a recession does to jump cost-cutting efforts into high gear!

Changing insurance vendors was high on my list. The experience these past few months has been amazing – and I don’t mean in a good way.

In order not to get sued for libel, I won’t mention how poor the service was when I called to get information from car insurance companies.

It would seem the concept of “customer service” is not in their vocabulary. In fact, I opted not to work with certain companies due to the long time on hold I experienced, negative attitudes and difficulty of connecting at all.

As a business owner, my experiences reinforced the importance of our own products and services (high end presentation and communication skills training/coaching) – and, also for the back end, from sales, customer service, accounts payable, etc.

I get frequent compliment from our clients for my staff. I hope that they also would be willing to give negative feedback as well – how else can we improve if we are unaware?

With that concept in mind, one company has been outstanding. It’s Geico.

My telephone sales representative has been Elizabeth Heflin. She was patient, knowledgeable, and on top of everything.

I must have spoken to her at least six times over a period of a week, to get all the information I needed. Not only was I able to save almost $1,000 (fabulous by any standard), I actually felt taken care of as a customer.

I also want to recognize Larry Oxenberg, my New York Life agent – for helping me countless times over the years. He actually looks for ways to save me money, and I appreciate that. He, too, deserves special recognition.

Thank you, Elizabeth. Thank you Geico. Thank you Larry.

When working with an insurance company – or any company, for that matter -- can be a pleasurable experience, it is well worth writing about!

I hope my clients continue to feel the same.

Be a HOST At Your Holiday Office Party

Last week, I wrote about some dos and don’ts for attending work-related holiday parties.

It seems, from the personal responses I got, that attending these parties can be quite a chore for some people.

If that description sounds familiar, how can you make them easier on yourself, as well as for the many others that are attending?

Play the role of HOST.

I know you aren’t actually hosting the party, but think about what the host’s role entails ….

It is to be gracious, meet and greet people, and make sure others are having fun.

Remember, it’s NOT all about you!!

Here are some pointers using the acronym HOST that can help you make the most of holiday office parties:

H -- Greet people by saying, “Hi” (or “Hello”) my name is _________ and you are?” It’s best to approach small groups and individuals. Typically, the person standing alone is an introvert, and would welcome being rescued.

O – Have Open body language – in other words, look inviting. There’s no need to cross your arms or stare at the floor. Look at people, and look approachable.

S – Smile. This really goes along with open body language. A smile is welcoming. A smile is friendly. A smile is inviting. People may actually be interested in you if you smile. And, while we are on the S, think of small talk. That’s the chit-chat that opens doors. Find out more about people by being open yourself. Avoid talking business – remember, it’s a party!

T – Talk to everyone. Don’t monopolize one or two people for the evening. Introduce the person (or people) you know to someone else.

The role of HOST isn’t that hard – you may surprise yourself in that you actually enjoy the party and have helped others to have a good time, too!Cixiz.Biz | Healty.Info

Office Party Etiquette: Remember Your Business Professionalism

Holiday time is here, and party invites are flowing.

Time for fun � and time for faux pas a plenty!

Here is my list of 9 holiday party mistakes to avoid making �

Not RSPVing when asked. Always respond to invitations � whether or not you can attend the event. This includes citing any guests who will be coming with you, too.
Making wardrobe mistakes. Always plan your wardrobe carefully, and ensure it�s appropriate attire for the event. For women, this means remembering that a party isn�t the time to show off cleavage. For men, the reminder is that no one needs to see your chest hair or 6-pack. For both genders, remember to limit how much skin you show in general.
Not knowing the exact location. Find out the exact location of the party before you leave, so you arrive on time. No last-minute scrambling to get directions or set up your GPS. �Fashionably late� isn�t fashionable.
Drinking too much alcohol. Limit your alcohol intake. Alcohol consumption is not a license for poor behavior. I don�t care if there IS an open bar, that�s not an excuse for drinking more than you should.
Talking business. Always keep conversations to small talk and not major business-related topics. There�s a time and place for everything.
Sticking with one or two people the whole time. Mix and mingle at all work and business parties. Don�t spend too much time with any one person. Parties are for socializing and meeting new people.
Pigging out at the buffet. Remember, it�s NOT about the food. So, when you eat at these holiday affairs, avoid overdoing it. And, watch your table manners!
Overstaying your welcome. You certainly don�t have to be the last person to leave. But worse yet, never put yourself in a position where you�re asked to leave.
Forgetting to send a thank-you note. Always send a thank-you note to the host or hosts. You will be remembered for the right reasons.

Now, the fun part is up to you!

Seven Strategies for Conversation/Small Talk Success

The Thanksgiving holiday is over – but now we have Chanukah, Christmas, Kwanzaa, and New Year’s on the horizon.

Typically, that means parties (professional and personal) – which, in turn, means more opportunities for creating conversations.

For some of us, it is an easy task -- we like small talk, meeting new people and socializing in general. But, for others it is a chore.

It doesn’t have to be …

What are some techniques to make mingling and conversation easy and enjoyable for all parties concerned?

Here’s my list of seven strategies:

Whenever possible, do your “homework.” Know who is coming, and a little bit about the people. What are their interests? Where do they work? What do they do in their free time?

Ask questions – not to be intrusive, but to find areas of mutual interest. Be interested in what they have to say.

Share something about yourself – not to brag, but again, something that the others may find interesting.

Be comfortable with silence. You don’t need to rush the conversation.

Be up to date with current events and best-selling books – they make great conversation starters.

Look for ways to help others. That may mean introducing them to other people at the event.

Know when to exit the conversation. Avoid monopolizing one person for the whole event.

If you follow these seven guidelines, you not only will have great conversations and build relationships, but, perhaps more importantly, a great time!

Presentation Skills Primer: Slide Decks Support a Message, Not the Other Way Around

We can �Deck the Halls,� �Swab the deck,� and even �Deck someone� �. (though I wouldn�t endorse trying the last one!).

Obviously, the word �deck� can mean a lot of things.

But, nowhere does a deck equate to a presentation! When I coach executives for presentation skills, typically they say, �The deck is being prepared.� I then ask, �What about the presentation?�

From my perspective as an executive speech coach and professional speaker for more years than I like to admit, an effective presentation needs to be crafted first BEFORE slides are created.

Then, and only then, if the visuals will support the message, should a slide �deck� be crafted, too.

Preparing slides has become so easy that it�s now commonplace for presenters to simply read their slides � which is never a formula for speaking success.

Show me one example of a presentation where the audience wanted more slides.

The speaker needs to be the most important visual element.

How?

Through effective use of eye contact, facial expression, gestures and movements to captivate an audience -- plus having a good, descriptive story to tell. Then, you can add a visual to help paint a picture or make a point.So, in the future, prepare your presentation -- then get all decked out!

It Doesn�t Matter What You�re �Selling� � Prep Before You Present Your Pitch

Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering<.

He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”

You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?

In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.

Surprise!

These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.

This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.

In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” — to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.

On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.

Here’s a recent example that proves how true this is …

I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.

What made this presentation so good?

Don�t Let the Digital World Divide: Face-to-Face Communication Still Critical

I just got back from a meeting in Tampa. Following the meeting, a group of us went to the hotel bar to continue the conversation.

Guess what happened instead?

Everyone sat �playing with� their iPhones and BlackBerrys! What little conversation there was revolved around the latest apps.
Somehow, with the need to communicate quicker, and more easily, we seem to have lost the art of the conversation.

You know � actually talking to people.

When I think of the time it takes to post a tweet on Twitter, send an e-mail, or to update a Facebook page, I also think about how many people we could have actually spoken to, if we just picked up the phone.
What�s happening in our workplace when colleagues who work next to each other end up texting instead of getting up to chat face to face?

What does that say about interpersonal communications? Is this really a way to build a relationship? Believe me, I am a proponent of using the latest social networks -- check me out on LinkedIn, Twitter, Facebook and Naymz � but NEVER in lieu of meeting people for coffee, or phoning someone and having a real conversation.Business particularly is all about the connections you make � and these are much more effective when done face to face.

Reading words on a screen, even with a video and/or audio element added, is and never will be the same as having a real dialogue in person.

Many times there are subtle nuances to communication and body language that �speak� far greater than actual words. How does this non-spoken �conversation� get conveyed online?

In the search to expand our networks, I truly believe that something is being lost.

I would love to hear your thoughts on this.

Modern-Day Networking: �Dripping� Can Solidify Relationships

Are you dripping? Think of �dripping� as a way to keep in touch with clients and colleagues � a little bit at a time, repeatedly.

In the course of a day, many of us might meet one or several people who we want to build a relationship with � one that is mutually beneficial, win/win, and helping others.

Yet, just a meeting, whether chance or purposefully planned, isn�t enough.

That�s where the dripping starts.

Immediately after meeting someone that you want to foster a relationship with, send something to the person � an e-mail, a text, a Tweet, a note, an article.

Then, touch base again with a call or even offer to do lunch. Look for ways to help the other person. Find commonality.

As the relationship starts to build, you continue to �drip.� Your contact might be once a month, or once every other month.

�Absence makes the heart grow fonder� is a fallacy! When it comes to business networking and building relationships, it�s more like, �Out of sight, out of mind.�

Dripping keeps you in the mind�s eye of the other person, since you touch base on a frequent basis.

Building relationships is more important, and easier to do, than ever before.

So, just keep on dripping!

Death By PowerPoint: Don�t Become Another Speaking Statistic

We’ve all heard the expression “death by PowerPoint.”

People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!

How can presenters avoid this?

1)Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.

2)Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.

3)Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.

4)Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.) The focus needs to on the information, not the slide.

5)Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.

6)Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”

7)Practice using the slides so that you are comfortable with timing and flow.

8)Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.

9)Open and close with a blank screen to create and keep rapport with the audience.

10)Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”

Always remember, be prepared to speak without any slides all in case of a technical glitch.

The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.

The Selling Stool: 3 Key Elements to Sales Presentations

Product knowledge and selling skills are only two legs of the stool when it comes to successful sales presentations.

The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.

In other words, you need to master the art of walking and chewing gum at the same time!

The most effective salespeople pay attention to the signals that are being sent – theirs and others.

These winning sales professionals don’t go onto autopilot with their prepared pitch.

So, what are some things to watch for?

Here are some positive cues from the person or people to whom you are presenting:

Direct eye contact
Open body language
Forward lean
Upward turn on the corners of their mouth

Here are some negative signals to watch carefully for:

Tension in the eyebrows
Closed off posture
Limited eye contact
Pursed lips

You can’t assume that people are hostile to your ideas just because

However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.

Typically, in a selling situation, the “buyer” says so much without even saying a word.

The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?

It may seem trite, but there is a reason we have two ears!

Bottom-Line Speaking for Presentation Skills Success

Give people conclusions they can walk out the door with, not a lot of details.

This is what Jack Welch used to say, when he headed up General Electric.

This is also what I say when I coach people about presentation skills.

You can’t be too specific when sharing information.

Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.

Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).

You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.

Answer these three questions:

What?

So what?

Now what?

Truly effective speakers always keep their focus on the last two.

E-mail: A Critical Communication Tool if Used Correctly

Over the weekend, I had some repairs that had to be done at home. I pulled out the trusty toolbox, and as I moved from project to project, I had to think about which tool would be most effective.

Midway through my project, I had an epiphany: How similar is what I’m doing at home to what happens at work – picking the right tool for the right activity?

Let’s say I have feedback to give a colleague or direct report. Should I see him or her, if possible; or is it OK to e-mail the person? If I have data to report, should I call the person, put it in writing, or send a quick e-mail?

If I want to thank someone for something he or she did to help me -- a much more personal type of communication – do I send a handwritten note or an e-mail?

Just because we have incredible communication tools – like e-mail – doesn’t mean we always should use them … or possibly abuse them.

E-mail shouldn’t be used for sending long messages, discussing confidential information, or distributing negative news, or sending complicated policy changes.

E-mail also shouldn’t be used in lieu of having face-to-face time.

Even if you do choose the right tool, you need to use it properly. Over the weekend, my husband was slicing potatoes using a mandolin -- a great kitchen tool.

Unfortunately, he didn’t anchor it properly, and ended up slicing his finger. Not good for a dentist!

The same is true with e-mail. It is so easy to use, that we frequently throw caution to the wind when using it.

Be sure to pay attention to both the tone and accuracy of all e-mail messages. You don’t want to appear to be abrupt or sloppy.

The cost of e-mail mistakes, abuse, and misuse, can be great.

So, just think of e-mail as one tool in your communication toolbox, and use it carefully and selectively.

Listening is More Than Hearing

So many people like to talk.

I sure do.

In fact, I do it all the time.

On the other hand so few like to actually listen -- I will admit I am occasionally challenged to really listen or listen well.

Statistically speaking, we spend more time listening in a day than speaking, yet we don’t often do it well (just ask your family!). Usually, it’s not on anyone’s top to-do list for training.

But, that may be changing. In the last few months we have seen a steady increase in clients asking for listening skills training.

Perhaps there were relationships, opportunities, and revenues that were lost as the result of poor listening. Maybe at the root of our relationship problems this fundamental communication skill is missing.

Last week, I got to deliver a listening workshop – the first I personally had delivered in years.

The focus of the program was a combination of activities, skills and exercises to practice – along with an online assessment, which profiles the individual participant’s preferred (or natural) listening style. The district and regional sales managers in my session had so many “aha” moments that they couldn’t wait to get back and adjust their style at work – as well as at home.

Since I also took the assessment, I, too, had some major insights. For example, at work I tend to listen purposefully – in a very task-oriented way – and pay less attention to the empathy factor and fail to listen for enjoyment.

It does make sense, however, that my staff needs as much empathy and appreciation as I give my clients and friends. I am committed to improving my listening with my team. You can e-mail them and see if they have noticed a difference!

So do I think effective listening be taught?

Yes I do!

It isn’t complicated, but it does require a commitment to use more than just our ears.

If you want to see what is in our listening skills program, click here for more details.

Accountability: 5 Keys to Manage Success

Last week, I presented a program in Arizona called “Accountability: 5 Keys to Manage Success (Yours & Others).”

The audience was leadership and management professionals from a luxury, private country club.

This is a different audience than the corporate types who I typically work with. That being said, the issues are always the same.

There are people who need an attitude adjustment (one of the topics covered).

There are organizations that don’t do regular performance appraisals/discussions, which creates a disconnect with employees -- and often less than stellar results.

Behaviors impact all relationships, and your reputation.

So often, it is the smallest behavior gaffes that create problems within a team, company, or with customers.

And, in this current climate of financial uncertainty, the willingness to demonstrate courage is more critical than ever.

Finally, the willingness to put things into perspective may change how you look at life and work.

If you have thoughts on any of these five “keys” for managing your success and others – let me know.

September Means Back to School Time � But, It�s Not Just for Kids

It’s back to school time.

Doesn’t the Labor Day holiday always remind you of that?

Of course, if you have children, you’re probably breathing a sigh of relief.

But, what does this time of year mean for all of us in business?

1) Four months to make our 2009 goals.

2) Planning and budgeting for 2010

For most businesses, 2009 has been a tough year. Many professionals have dealt with change, the unknown, and more responsibilities as their colleagues have been laid off.

What can get lost in times of workplace chaos and change?

The ongoing importance of professional and personal development.

This really is the best time to go “back to school.” Your own development cannot take a back seat. After all, you don’t want to be left behind at the end of the year – or “expelled!”

I have no idea what the new economy will look like. But, I do know, however, that winners don’t wait.

What do you need to do for yourself and your staff these next four months?

Fortunately, we at BRODY are still booking 2009 programs for our enlightened clients -- the ones that realize they must still provide skills training for their employees, so they will continue to excel.

If you want to do something for yourself (or your team), consider registering for our BRODY BOOST Camps being offered in San Francisco on September 24, and again in Philadelphia on October 8^th.

School is never truly over!

Are All Presentations Created Equal?

I just facilitated a customized presentation skills program for regional sales managers of a very large medical device company.

Their objectives were to understand the differences and similarities between these types of presentations:

§ management vs. leadership

§ formal vs. informal

§ informative vs. persuasive

§ face to face vs. phone, web, etc.

The irony -- although they are different, the bottom line is the same.

All types of presentations have two things in common:

1) A message to structure and develop to achieve a result

2) Delivery that engages the audience members and accomplishes the goal

Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?

Yes.

It comes down to what you want that audience walking away knowing, doing and feeling.

Should you prepare less because it’s informal?

Not really.

It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.

In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.

If you want to bring this custom “Speaking to Lead” program to your team, let us know!

Visual Aids 101: Help, Not Hinder Your Next Presentation

Are you suffering from “death by PowerPoint?”

Many people in corporate America are.

You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.

Let’s be real. I personally have never heard, “Oh good – another slide!” I’m sure you would agree.

So, where is the problem?

I believe most presenters create their slides and think they have a presentation.

Wrong!

What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.

When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.

What are some guidelines?

1) Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.

2) Use charts and graphs to help explain trends and numbers.

3) Limit the bullet points.

4) Use the “B” key to blank out the screen. It pulls the attention back to the speaker.

5) Start and end with no slide, so you can make the personal connection with the audience.

Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.

Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”

Click here for more information about BRODY’s presentation skills training workshops

Virtual Or Face-to-Face Communication � The Objective is the Same

What do YouTube, blogs, Twitter, Facebook, LinkedIn, webinars, Kindles, Ezines, teleseminars, etc., all have in common?

Communication and connection.

It doesn’t matter whether you have only 140 characters or 2 hours to present your message, it needs to be clear, focused, and applicable to the audience at hand.

Good news – that’s what we do. BRODY Professional Development teaches all communication skills.

We help people create memorable (for the right reasons!) messages.

If you want to know more about who we are, and what we do, check out our course catalog. Or, browse through our webinar and teleseminar offerings. Don’t forget to also download any of our helpful articles and tips/techniques on presentation skills and related communication topics.

If you know people who want to – or need to -- enhance their communication skills, give us a call!

We guarantee results.