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Bill Steele's Thoughts on Training
What do you find most interesting about BRODY clients?
BRODY clients don’t play down “soft” skills.
They understand the critical importance of strong communication skills and professional presence. They have a fuller, more rounded, understanding of what goes into developing successful employees.
BRODY clients see the whole picture, not just the hard skills someone needs to adequately get by.
In what situation do you feel that you make the biggest impact?
I find I have the biggest and most immediate impact when I am helping someone prepare for an upcoming presentation.
When they are just days away from standing in front of senior management or an important customer, coaching clients are intensely focused and highly motivated.
When my years of experience combine with their passion to do well, the results can be amazing. |
What makes BRODY unique?
Clients tell us that what makes BRODY stand out … Two things they continually tell us is the high quality of our trainers and the comprehensive nature of the training.
Few trainers make it through the BRODY selection process, which results in an exceptionally strong training team. Other training companies will field trainers who just know the workshop script; BRODY sends out trainers with deep knowledge of the topic and years of training experience.
When it comes to training content, the BRODY approach is to dive deep into the topic. The result is knowledge-rich workshops that give participants more than they expected.
How has your training changed over the years?
When I first started training in the early '90s, I focused on delivering the course content as thoroughly and flawlessly as possible. I was focused more on how well I was delivering the content, than on how much the participants were experiencing results.
I haven’t abandoned the commitment to well-delivered workshops, but my total focus now is on working for results. All day long the question I keep before me is,“What can I do to help this group take their skills up another notch and experience success?”
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