Physician Speaker Training
Speaking Skills for Key Opinion Leaders
The best and brightest won’t tolerate anything that wastes their time or minimizes their knowledge. They’ll give you their attention, but you'd better make it worth their while.
We know this audience. We collaborate with our clients to guarantee reiteration of key strategic messages and adherence to regulatory guidelines, all while equipping physicians with strategies to increase their influence and professional standing.
As a partner to our Med. Ed. associates in support of their pharmaceutical clients, BRODY has delivered speaker training to more than 3,000 doctors, nurses, pharmacists and therapists.
Not only are we the first choice among Med. Ed. companies, their pharmaceutical partners routinely judge BRODY as the most valuable part of their faculty update meetings.
How do we do this?
By integrating the approved slide kit directly into the training. Physicians are given the opportunity to hone both speaking skills and their knowledge of the science supporting essential product themes, all while practicing with the newest presentation materials.
With an exceptional training team. BRODY facilitators are passionate about communication skills and committed to the success of every meeting. They have an incredible knack for understanding the science and incorporating specific organizational and brand differentiators into the classroom.
By facilitating workshops that physicians want to attend. Knowing that physicians are interested in peer-to-peer discussion, BRODY facilitators build in opportunities that foster dialogue and encourage robust debate.
Seamless assimilation. BRODY becomes a part of your conference or meeting, avoiding that generic add-on feel. We have the capabilities and perspective to help fine-tune an agenda, train key opinion leaders, prepare senior management, and serve as a resource for best practices.
Offering depth and flexibility. BRODY can support faculty development, from 1 to 300 clinicians, in any location, next week, next month, or next year.
Achieving real results. Physicians leave BRODY workshops having taken ownership of the materials. And they leave with a strengthened skill set and an appreciation for their own communication power.
If your objective is to solidify relationships with your healthcare practitioners and ensure that strategic messages resonate with prescribers, let's talk about tailoring workshops for your physician speakers.
BRODY offers a variety of programs to fit your Speaker Training Conference:
Messaging:
The hardest thing presenters have to face is using a presentation that they did not create. With ever-tightening restrictions around the handling of the provided presentation, Physician Speakers need to learn and practice techniques to make the presentation their own, all while delivering a memorable message and remaining compliant. Using examples from the client slide deck, the BRODY trainer will teach Physicians The Seven Steps to Taking Ownership of a Slide Deck.
Learning includes:
Identify Key Messages
Analyze the Structure
Develop a Strong Introduction
Create Moments for Interaction
Plan a Strong Conclusion
Plan Timetable
Anticipate Questions
Handling Questions:
Clinicians attend presentations to engage Key Opinion Leaders, to learn their point of view and opinions on the data & study results contained in the presentation. Handling questions is important to the audience, and should be encouraged and managed positively by speakers. The BRODY trainer will teach the Physician Speakers techniques for responding as opinion leaders. The Physicians will challenge each other with — and respond to — the hard questions and likely challenges they will face for specific slides and at critical sections within the slide deck.
Learning includes:
Clarifying
Being Concise
Responding When Answer is Not Known
Using a Fellow Expert in the Room
Facilitating Even Participation
Responding Confidently to Challenges
Platform Skills:
For even the most knowledgeable presenter, if you and your message are incongruent or you are doing something that is distracting, confusing, or off-putting, your message will not be memorable. The BRODY trainer will advance the impact of the Physician Speakers by polishing their platform skills, and increasing their ability to connect with every audience member.
Learning includes:
Screen Work
Eye Contact
Gesturing
Movement
Voice
Facilitative Presenting:
The most effective speakers stimulate discussion and interaction with their audiences, keeping them interested, involved, and wanting more. Clinicians attend meetings to discuss the science with Key Opinion Leaders. Research shows that there is no better way to increase retention and impact than to involve the audience in the presentation.
Learning includes:
Making presentations more interactive
Using techniques to encourage discussion and questions
